River should probably be a bet most of the time.  You're losing a lot of value by checking, and it's hard to make up for it by check-raising.  But that's based on you betting the turn.  Once you check-call the turn I really don't know.

Why are you check-calling the turn?

Well, I felt that this was a turn that I should be checking quite a bit with my range so I wanted to check with a pretty strong hand also to induce a bet from worse.

I also dont see too many worse hands calling a bet and I dont need to protect a lot since I have most of the draws myself.

Had I bet the turn I think the river is a clear XR. Having check called the turn I still think a XR is best. I think I should lead with Q, J high flushes and XR K high flushes in this spot.

I also think that I should only lead rivers when I can clearly rep a bluff and I cant really on this board.

Yeah, I agree that I should bet turn especially with the J in my hand. It blocks JT and gives me a GS if I am behind. Without the J in my hand I think checking is ok.

I take that back. I like checking the turn better :)

I'm fine with the turn check given I don't think you get called by worse often as you mentioned. Although I certainly would lead river here. 

You are looking at it backwards imo. Instead of worrying that you aren't bluffing here enough just start finding more hands to bluff with there. You don't want to make your bluffing frequencies dictate how you play your top value ranges, you want the top value ranges to dictate your bluffing frequencies.

And overall his range is mostly sets, 2pr and occasional JT all of which will most often check river, so a bet is best in a vacuum as well.

As played bet river.

But yo, is it bad to c/r turn? Avoid making mistakes on river by folding when we dont hit the flush etc. 

@Zach
I would certainly lead the river big here if had any chance of repping a bluff/air. It would have to be a pretty strong made hand like a Q9/Q8 w a big heart blocker into a bluff on this river? If I start doing that more I should obv lead a lot too. My thinking in this situation was that it looks too strong and obvious that I have a flush. By check raising however (and hoping he has a flush or bets a str) it looks more like a SD hand that suddenly discovered a Kh blocker and decided to XR. Also this Villain had very high bet river % so exploitably that made me go for XR. 

Balance-wise however, shouldn't we have a XR range in this spot? I am thinking that leading with NF when we have the Jh/Th blocker is good (since the chance of him b/c is smaller) and going for XR when we don't have these blockers is a good strategy?