pot is 330, eff. stacksize is 272, i always struggle with these kind of spots, therefore rly also looking for comments.
as i'm a passive fish ^^ i tend 2 c/c against aggro opps and c/f the rest

Shoving is not an option, even if he calls light w 2 pairs , you will run into a str8 around 25% to 32% depending on how you design his turn calling range.

I used this range for turn calling :

NFD, 3NFD> + SD, any FD w OE or Wrap and 2 pairs w a J, Naked WR and finally i add (66,44) 30% of the time.

So when you combine your overall eq vs his calling range, this results in around 30% equity when you bet, so not enough to value.

So all is left is XC or XF.

If he's the type to bluff any busted draws, then you would have to call cause according to my sim, Villain will have a hand weaker than TP 29% of the time and weaker than Jx 24.69% of the time. ( His VBs are mainly str8 for 30.54% and we reach 32.7% if we add some KK to his value range)

However, i think many people shy away from bluffing river if they hold 2 diamonds for blocker effects, so it all depends how you perceive him to play that part of his range.
Roughly he has 30% of value for 30% of potential bluffs, so if you think he bluffs those diamonds more than half the time, you have a call. If he bluffs way less than 50% w those combos ( less than 45% to be more precise given the pot odds ) , then you have a fold which i believe would be the case against most opponents.