On the flop I think all three options, lead, c/c and c/r are viable. There is no clear best play here, if there was you would probably know about it.
The advantage of c/r is that if UTG+1 bets and SB calls you can get in quite a large raise. The advantage of c/c is that you keep the pot small in a spot where you face a lot of really bad turncards for your actual hand (it's different for your range and depends on how you would play a NFD here). The advantage of leading is that you could get raised and get the money in right here.
That being said I think Villain tendencies can make one play or the other better or worse, say if he cbets very little I'd be inclined to lead. If he cbets a lot and stacks off too loose or calls too loose I'd go for a c/r. c/c is great against opponents who barrel a lot and/or are generally tough (i.e. they bluff scary turns after you lead or c/r the flop). Without any further info I think I'd lead.

On the turn you rarely make him fold imo, so I don't really like another bet. He will call a lot and you'll have a hard time on a number of rivers. He is also going to raise quite frequently even with semibluffs or blockers and you'll be in a tricky spot. I think c/jam is best on the turn against people who semibluff here, sure you sometimes run into a straight, but you still have outs. If he is rather passive and weak I think a bet is fine.

As played the river is a fold imo, people don't bet half pot if they want you to fold.

Edit: Another thought about the flop play. I want to c/c with my wraps here which is why I also c/c some bare NFDs. So I wonder if leading here puts our hand somewhat face up and if c/c is better than leading.