HI guys interested to get some feedback on this hand that I just lost a stack with...

playing 25nl zone on ignition, effective stack is us with 125BB

HJ opens to 3BB
folds to SB who calls
we are in the BB with 9s8h, we over call (FIRST QUESTION, WAS THIS SUPPOSED TO BE A FOLD? - my thought was i was getting great odds on the call and could stack someone on favorable boards, and that with the multi way pot they would be playing fairly straight forward)

Flop comes 9h3sTh with a pot of 9BB
we check
HJ bets 6BB
SB calls
we have second pair and call

Turn is 8d with 27BB in the middle
HJ bets 18BB
SB folds
We have two pair and call (SECOND QUESTION do we ever raise here? The board is semi wet with the flush draw but also QJ just got there for a straight)

River is 8c with 63BB in the middle
Final board is 9h3sTh8d8c

we have a full house and are fist pumping!
we figure this is a board that generally favors us so we don't want to lead and scare him away (GOOD OR BAD LOGIC?)

we check praying he bets
HJ bets 29BB into a pot of 63BB (sizing down from the previous two streets of roughly 2/3 pot bets.)

we shove all in for another 95BB

he snap calls

we had 98 for a final hand of 99888
and lose to 99 on a final board of 99988

when we shove we were hoping he has the straight or over pair or another 8, that he would get stubborn with. It this realistic? are we dead every time we get called? Does anyone fold this river?

Third nuts loses to the second nuts. I think this is a cooler to some extent but feel like that is little bit of a cop out. Should I have played the hand differently at any point? I see a case for folding preflop. any other thoughts? is this type of hand always a fold multi way?

I've am in the middle of a 23BI down swing and have been doing a lot of studying on here, but don't have any one to talk hands through with. I thought maybe this would be good way to get some perspective.

Thanks in advance,
-A break even 25nl player with big dreams

PS i couldn't figure out how to make the hand history thing work will work to figure this out