No reads on villian. Only 3 hands on him.
I went into the hand hoping to take it down preflop, if not cbetting flop and barrelling turn's that give me more equity. From what i remember during the hand, on the river I felt I could have gotten the fold If i pulled the trigger.
I made the assumption that villian would be the type of player who'd call too many 3bets and check-fold too often (in hindsight what i realise now is that these are the same types of players who will get sticky when they get a piece of the flop).

As it turns out villian had K9s, Im not sure he'd have folded to a river bet.

Couple of questions, even though I picked up equity on the turn, is this a once and done type situation if you get called on the flop? and also, since I didn't hit my flush or a pair to showdown, should I have fired the 3rd bullet on the river in this case? or in general given the action.