You have a lot of history w/ villain, so if you usually raise your 9x+ on the turn - I think you need to call river. After all villain could just be going off the fact that you know each other so well and he knows you raise monsters on the turn.

If you normally call 9x+ on the turn to x/r the river then I think a fold is ok (might be exploitable but that is only an issue if villain is going to actually exploit you!)

As to raising the turn, I probably do but I don't have a good answer for you as to call or fold if he shoves - the only thing I could say is to assign a reasonable range to what you think he shoves turn with and see if you have the equity to call. Calling or folding all ins can be easy to figure out if time consuming. It becomes simply a matter of math and assumptions - our assumptions need to be accurate though or else the math is useless. What I would do is find a "worst case" scenario and then a "best case" scenario, chances are villain will play somewhere in between and if we have almost the odds to call in the worst case scenario then we probably have a call in real life - if we would need villain to play closer to best case then we probably have a fold in real life. 

I think the call on the flop is a bit too wide, when you hit your gin card Tx, you are still going to be apprehensive when getting stacks in due to the board being paired. Your facing a CO range of 26% which overall is going to be much stronger than you are obviously taking into consideration, i.e. your pair outs are often going to get you in trouble and your going to bleed money in dominated situations.

 If this was Vs a 50%+ btn range then this is completely different, and floating the flop with intention to raise turns or stab rivers is actually a good plan. But in this case Vs a much stronger range, i really don't think you can get away with a reverse float Vs any relatively aggressive opponent with a reasonable CO opening range.

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As played you should probably just call turn and river. Villain still has some thinnish value bets JJ+, 9x combos. The same hand as yourself, and obviously some random bluffs sith club blockers. There is no way i can see how we can confidently fold the river, without having some mega read ln villains range ad rover betting tendancies.

If you were to raise turn, which wouldn't exactly be a bad idea by any means, i would be far more worried when villain flats my check raise than when he jams it on you, on the turn. As why would he have any incentive to jam turn if he was nutted, this would be pretty diabolical as he would only be folding out your bluffs that would potentially bet the river. Therefore he would only be making good money when its a cooler.

I hate the calling pre, is it only me? 

If you're raising the stronger portions of your value range before the river I think you need to call.  If you tend to call down in these spots then I don't hate a fold, but it's certainly close against players that will value bet thin on the river (and conversely bluff a lot). 

QJo is a ok flat but not a fist pump since it has so low post flop playability. I would just x/c down as played. Probably fold the flop against some guys that cbet around 50-55%.

Pre-flop flat is good. You're a nit if you fold this versus a CO open.
Flop call is good, turn call is good, and I'd call the river.

Your Qc blocker is pretty significant here.
Since you called QJ on the flop, I assume your strategy with most 9x is to call the flop as well. Your hand is even better than trips now, and you have a relevant blocker.

You can't just continue here with a full house.
Villian can bet a good 9 with a club for this sizing, as well as the same hand.
Call river.

Thanks guys for the input, some good advise there. Is how I under repped my hand which would leave his range much wider with value hands I beat and bluffs. 

I would sometimes 3b this hand but definitely think it is just a call, I would never fold this hand pre as I think this is way too exploitable. 

I like the pre flop flat, and your reasoning behind it. personally i would be x/raising flop this this kind of hand on this flop pretty often becasue it might be a little to weak to flat and we need a x/raise bluffing range to balance our value... but call is defs good too, better then fold i think. i think we need to raise the turn, i think we are just need to get value here from all A9's k9's Q9's, over pairs maybe, and all hands that are double barrelling becasue they picked up clubs. as played im calling river, i think we are very near the top of our get to the river range and might even be beating some thin value bets