How you feel guys if this is a profitable river jam?

Villain is a reg 23/19
He knows that I can 3-barrel bluff no-equity hands. He called me down when I had 99 and barreled off on QQJ-3s-2 MP vs CO. But river sizing was small, so I think he could have folded his AJ if I bet at least 3/4.
Fold to cbet 55%, raise turn after calling cbet 35%. AF 3.7 WWSF 47 WTSD 21

So I bet OTF because he misses this board a lot, and I have OCs and runner flush draw in case he didnt.

I bet turn because on J all his OC-floats gonna fold unless they hit J, and I block QJ, JT. But he insta-raises. This was 2nd or third time when he called flop and insta-raised turn vs me.

So I thought that he knows I am agressive and he probably bluffing there, because why would he raise for value if I'm gonna 3-barrel on J here. So I clickitback, he insta-calls. River is kind-of-blank, at least for hands we repping. I rep set, he reps draw I guess, why not reraise with set allin on turn.

I block some flushes, all 5x draws missed, that he was not comfortable at calling turn.

Jam?