First post guys bare with me please. Playing live 1/2 cg at local casino. 7 handed

Utg limp, utg+1 raise $10, MP calls $10, folds to me in SB I look down at 10d10c I call 10, utg calls 10

• 4 way flop pot = 42
  Flop 98dd3s
  Hero check, followed by 3 checks.

Villain - Player in last position - very weak player, would probably be a fish at 10NL online. Has shown he loves to bet. He's on his third buy in. He has shown he likes to bluff/buy pots when players checks. He donked a buy in to me already donk leading flop of q103r and then check raising all in on turn Ax and when I called instantly said good call and basically mucked his hand - I had QQ

-4 way pot =42
Turn 5s
Hero bets 15, 2 folds, villian raises to 45, I call

Only value hand I put him on was 55, 67s. He would have bet j10 or a flush draw on flop. Maybe checks 67.

-2 way pot =132
River 7d
hero checks, villian bets 65, hero ?

Here is where my question comes up. Now he can only effective value bet a flush or j10 and he shouldn't show up w/ either ever. So I was debating raising as bluff to get 55 or any two pair to fold or calling because I think his bet just has to bet a bluff given his line. He had $150 behind.

I block half the combos of j10 and I have a diamond in my hand so I felt like this was the best possible hand to raise the river with as a bluff.

Any additional input on the hand would be great thanks!