Live game las vegas 2 5

utg (60$) bets 10. Fish (500) raises 20$. Hero (1300) calls jj from sb.

i raise 40% of the time here with JJ. i plan on chk raising all 10 high and lower flops. the fish is new to the table. i have no info, but hes Armani, and has lots of gold on. it turns out hes a whale.

flop (pot 65$) J5h3h.

i chk. short stack all in (50$). Fish calls. i raise 175$. fish calls quickly.
im not sure of my raise sizing. HOW CAN I GET MAX VALUE HERE???
fish has about 300$ after calling this bet. i plan on betting 150$ all turns except heart, and 150$ on all rivers not heart. chk call heart turns and re evaluate river.

turn 5c (pot 365$)
this gives me a full house.

i bet 150, and fish folds. he said he had a heart draw. i think he would have called with a heart draw after seeing him play.

My thoughts after the hand were i should have chk turn or bet 100$ maybe???
Ive been playing 2-5 for 2 months know, and i feel like i dont get max value for my big hands, maybe because of my sizing