The flop in kinda wet flush draws (you block clubs though) and straight draws are possible so I might either bet out or check-raise (to ~1.15) on this type of board as villain can put you on a draw and call with KQ or AQ or be on a draw himself and even call with AK. Your OOP so you want to take control and try to get all the money in the pot.

Turn same story as on the flop but now villain can have a made flush so check raising is less appealing.

River would check and pray villain bets with a missed draw or as a bluff.

on the flop both merits for raising or calling (having Jc I'm more inclined to call). Any Jc draw he has, he will play for stacks, so blocking it isn't perfect for raising. As well as good to have strong hand to call down.
Turn - call should be best
On the river I belive we suppose to be checking range but vs rec players I'm onboard with donkshoving vs flushes and Qx/ KT. Weak players will check back strong hands pretty often, and rarely fire off triple bluff here

I agree flop both actions have merits with Jc I also more favor checkcall
Wp rest of hand

I would 4-bet pre with JJ in a MP vs BTN situation. Villain looks fairly LAG, which means that his 3-bet range is likely wider.

As played, flop looks fine. Turn as well.

On river, you can lead, because he will check back with a large part of his range. You can get calls from overpairs and Qx.

So I think people are missing just how good that river card is for you and just how many bluff catchers villain now has that you can't give a cheap showdown to. When you call twice here you're essentially repping KQ+. On that river the bottom of your range is pretty much trips (maybe you have TT w/ Tc or J9s which are worse) so I think you should develop a leading range here and you should be jamming at a minimum your boats here. You've got 8 combos of boats on this river (3 of JJ, 3 of 99, and 2 QJs) and you're jamming for roughly pot so you need 4 combos of bluffs to be balance, TcTx + J9s makes 5 so pick 4 from them and you're sorted. This really doesn't make your checking range that vulnerable either as you have plenty of flushes and trips to call down with that villain really can't go nuts by overbluffing this spot.