i think my standard bet on this flop (when I do decide to bet) would be like a $37-39 cbet.  I am not sure how they would react to $25 as compared to $37 and what assumptions I would draw off that so unless you have that route figured out I tend to naturally fall industry standards and cbet around 2/3 pot  for a wide variety of textures with some notable exceptions relating to the elasticity of the board. But I would hardly call cbetting smaller on some board textures 'retarded' as long as you are making note of the potential implications that your line may encourage.

edit: I have not experimented enough with lower sized cbetting in dif. spots but I think its interesting that many people stick close to industry standards on it because you can start leveling yourself to much if you are constantly betting small and do not have a clear idea.

Good points brah! I'd like to add I normally tend to save the small cbets for hands I want to induce with against certain opponents (either 3bet or flat n most likely x/r turn from there) and with bluffs to pick up pots as cheaply as possible in certain spots (i like to play around with this till i find a sweet spot) and also for balancing purposes. I usually reserve this strategy against players I play with frequently or at a table where I know I will be playing against the same people for a long time.

As far as this exact hand and spot. I think it is too marginal to try the small cbet as in not a nuts or nothing situation where you don't care if you get raised. It's also a flop if you chose to bet small it makes our hand look pretty marginal/1pair-max (which is true) so it doesn't do much for deception/disguising our hand either. I like this bet if we flopped a set on this flop or had aj or kq on this board but not with 1010. The only plus I can see is it keeps the pot small but the negatives seem to far outweigh the benefits.

If you are worried about getting raised why not check the flop? Try and rely on your reads more instead of making bets for information which look like bets for information and can be exploited by good players who will put you in tough spots like this one. As played the turn or river is a check 3 streets of value on this board is far too ambitious and should only be reserved for situations against certain players when you know your hand is good (most likely a live game). I also think we have a better chance of him value betting worse instead of calling if we check the turn (not to mention most his straight draws and floats will most likely bet here instead of taking the free card). It makes our turn check more balanced in the long run as well and floating against our cbet less profitable (tougher to pull off). However it does polarize our double barrel range if we check/call too many turns with medium/strong holdings - weighs our range heavily towards bluffs and semi-bluffs then nutty/made type hands when we do bet the turn therefor easier to to exploit as well. SO basically it is a huge leveling war and different opponents call for different approaches to this strategy. Not only know what the implications most likely will be like brah said but also plan ahead and know what exactly what your counter will be based on the action your opponent proceeds with. 

i agree with kinga - i don't want to CB small to induce OOP on a dynamic board where i don't really want to play a big pot

i am also thinking since you MR preflop the small CB really keeps the pot small and should make players float you more and you wind up playing OOP on deeper eff stacks on many turns rivers

i am already confused enough trying to balance CB, XC, XR, XF lines without out adding to my confusion with using multiple bet sizing :)