I have so many spots like urs with those kind of players... Usually i try to not bluff them especially on boards like that one because most of the times they hit 1st or 2nd pair and u cant make them to fold at any price.. Just if you dont hit check/ fold the river.

yeah probably i should give up river , against this particular villain. thanks bud

It is a fine tripple barrel considering the hands you are attacking are JT, QT (some AJ, AQ) type.