http://weaktight.com/6267766

Villain is 20/16/6.3 with F3B 54% and WWSF 52% over 1.8k hands. Flop c-bet of 55% (in normal pots)

My question is on how to approach this type of hand with these stack sizes.

Should I be raising the flop wider here so that I can get money in by the river with hands such as sets and big draws? I feel that if villain has JJ here it must be a gross spot. Maybe not so much with QQ+ with a heart.

Since I raised flop, the turn is a good card for my flop raising range. So should I barrel? But my equity is pretty bad. I might even be drawing dead.

Not sure why but I decided to bluff this river. I guess it makes sense for 87s or 77 turning into a bluff. But I'm even more confused by villain's CRAI. I don't see how he can have a 7 either. 

In hindsight, I think flatting the flop gives me more options. I can bluff bad cards more credibly and sometimes turn good SD value without bloating the pot.