Interested in this spot in general, not this particular hand. I have never really done too much work on it but I find that I am confused a lot whenever they happen which means I'm probably bleeding money.

My issue comes with the range: AQ, KQ, JJ, TT, maybe through to 88.

I had a situation where I was with JJ in this spot and I cold 4bet, faced a shove from the 3better and called it off only to see that he obviously had me beat, and I think this is pretty obvious. My thoughts are that a cold 4bet is perceived so strong that once we get shoved on it's super weird to call it off - we are drawing to only 2 outs against 53% of his range (assuming QQ+, AK), and the rest has decent equity against us.

I looked at the EV of coldcalling the 3bet with JJ-88 and even if we expect to get his stack only 50% of the time when we hit a set and fold all other cases when we miss our set, it seems better than cold 4betting and calling it off. But then I'm very sure if these hands are posted, the general consensus is to not have a coldcall-vs-3bet range. I don't believe for a second that many of the regs on these limits are paying enough attention to exploit if I just setmine with JJ-88. If they were, then I still don't believe that they would necessarily get away from a hand when I hit my set and go to war.

At the moment, my standard is to cold 4bet something like KQs, AQ, QQ+,AK, and to get confused with TT & JJ.

Any thoughts?