Villain is new player in fairly small player pool. Seems a little loose and fishy, but could be good postflop.

Villain

vpip35 pfr18 3b5 AF 1.75

fcb48 fcbt17 cr11 

History: This hand was played roughly 5 min earlier

No Limit Hold'em $3.00/$6.00
Merge Network
4
players
Formatted by pokercopilot.com - Mac OS X hand history analysis
and tracking

Stacks:
UTG - UTG ($600.00)
BTN
- Hero ($897.47)
SB
- SB ($823.15)
BB
- BB ($3,371.77)

Preflop:
($9.00,
4 players) Hero is BTN with A♣
J♣
UTG
raises to $18.00, Hero calls
$18.00, 1 fold,
BB calls $12.00

Flop: 9♦
J♥
A♦
($57.00,
3 players - BB: $3,353.77, UTG: $582.00, Hero: $879.47)
BB checks, UTG
checks, Hero bets $38.00,
BB raises to $126.66,
1 fold,
Hero calls $88.66

Turn: J♦
($310.32,
2 players - BB: $3,227.11, Hero: $752.81)
BB checks, Hero
bets $155.16, BB calls $155.16

River:
5♥
($620.64,
2 players - BB: $3,071.95, Hero: $597.65)
BB checks, Hero
bets $597.65 (all-in), 1
fold

Total Pot: $1,218.29

Hero
wins $618.64
Hero wins $597.65 

QUESTION: On the River....Bluff Catch, Bluff or Fold?

No Limit Hold'em $3.00/$6.00
Merge Network
6
players
Formatted by pokercopilot.com - Mac OS X hand history analysis
and tracking

Stacks:
UTG - UTG ($600.00)
MP
- Hero ($1,480.29)
CO
- CO ($234.00)
BTN
- BTN ($278.50)
SB
- SB ($360.01)
BB
- BB ($3,149.45)

Preflop:
($9.00,
6 players) Hero is MP with A♦
T♣
1
fold, Hero
raises to $18.00, 2
folds, BB calls $12.00

Flop:
T♦
A♠
6♦
($39.00,
3 players - BB: $3,131.45, Hero: $1,462.29, CO: $234.00)
BB checks, Hero
bets $26.00, BB
raises to $86.66, Hero calls $60.66

Turn:
7♣
($212.32,
3 players - BB: $3,044.79, Hero: $1,375.63, CO: $234.00)
BB checks, Hero
bets $141.54, BB calls $141.54

River:
3♦
($495.40,
3 players - BB: $2,903.25, Hero: $1,234.09, CO: $234.00)
BB
bets $295.70, Hero
bets $1,234.09 (all-in), BB calls
$938.39

Total Pot: $2,963.58
BB
shows J♦
Q♦
(Jd Qd)
Hero shows A♦
T♣
(Ad Tc)

BB wins $2,958.58