Suppose our bet will always be the size of the 0.75 pot and opponent can only call or fold.
When we bet the river, our opponent is getting offered 7-to-3 odds to call our bet, and this requires us to bluff 30% time.
Now you need to figure out what the value bet on the river.
“…it’s always more profitable to jam than check as long as we win over half the time when called.” Janda p.331
As we add balanced bluffs? Only for strong (how?) hands add 3 bluff to 7 value bet, and the weak value bet add without bluffs. Or our bet range should have 66% Eq versus range of the opponent (of the river or call river bet)?

For example Jh 7c 4d 2h 3c
http://www.runitonce.com/nlhe/help-me-plan-my-range-vs-range-strategy/
how we design KK-JJ,77,44,(A2-A5,AT):xx =33
Bluffs (A2-A4,AT):xx =12 combos