Pokerstars is producing a new TV show similar to the "Big Game" with online qualifiers competing against professionals: http://www.pokerstars.com/poker/promotions/the-shark-cage/

It is a 6max tourney format with some peculiarities such as a 30sec shot clock and an orbit penalty for river bluffs gone wrong. It will be played over a couple of heats and one final where winner takes all (1mil) and thereby seemingly encouraging everybody to "play to win" and gamble it up a bit.

What are your opinions on the format and are there any strategic suggestions you would give an online qualifier for this specific situation?